People

When it came to sourcing cotton for our new range of Home Grown™ tees, there was no doubt as to who we’d call upon to help. Since only the purest cotton would do, we teamed up with Cotton Australia to tap into our local cotton farming industry and strengthen our commitment to sustainability. Producing some of the world’s purest cotton, there was no better resource than our Aussie farmers to help us achieve our softest, most colour-saturated tees to date.

All Australian cotton is farmed under a set of standards based on environmental and ethical practices and is fully traceable from farm to store. We met with local Darlington Point farmer, Scott Anderson, to discuss how the Aussie cotton farming industry has evolved over the years and why sourcing local materials is essential to ensuring its future.

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As Father’s Day looms, we’re taking a moment to celebrate the bloggers bringing us daily content from a dad’s point-of-view. Recently, we chatted to Brett from the Instagram account @fifo.dad about life as a fly-in-fly-out father, and today we’re interviewing Jesse Manners from @fatherlikesons about what it’s like to give a voice to dads on social media.

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Imagine for a moment you are the Lifestyle Editor at digital pop culture hub, Pedestrian. If you’re thinking you’d probably spend most days making memes, creating crazy video content and crafting witty puns then, well… you’d be on the money! Meet Lucinda Price, the *real life* Lifestyle Ed at Pedestrian and owner of an enviable Sinead O’Connor-esque buzz cut. If you’ve ever wondered what it’s like to work in digital media or what it takes to make memes for a living, read on…

Image credit: Maddie Roux

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Socks and jocks may seem like a foolproof Father’s Day gift, but we promise these jocks really will wow Dad in more ways than one. Made from Bonds Cool™ technology, our new men’s Guyfront Trunks are designed to wick away moisture to ensure he stays dry and cool where it counts. He’ll literally feel like a new man every day in a fresh pair of undies designed to keep him feeling fresh.

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Born and bred in Sydney, Charlee Fraser kick-started her modelling career at Sydney Fashion Week. Since then she has gone on to become the first indigenous model to make waves internationally hitting the catwalk for Alexander Wang, Stella McCartney, Lanvin and many more. Now she’s modelling next to Cody Simpson and Aussie actress, Maia Mitchell, for our fresh new Home Grown™ tees campaign. We caught up with Charlee at the photo shoot in between camera takes…

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