Style

Bonds Swim is back and it’s better (and bolder) than ever! This season, we’re excited to bring you a whole new collection of shapes, colours and prints in swimwear to suit the whole family. Shot on location in Malibu, our latest Bonds Swim campaign stars our very own Shanina Shaik and fellow Aussie model, Jay Alvarrez. The pair teamed up to hit the beach in our latest range of swim separates that’ll take you from poolside to beachside.

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When it came to who would follow in Miranda Kerr’s giant footsteps from last year’s Bonds Swim campaign, we couldn’t look any further than Bonds girl, Shanina Shaik. The 26-year-old has fronted ads for Bonds before, and has since gone on to cement herself as a powerhouse in the industry, having walked in the Victoria’s Secret Fashion Show a whopping five times! Now she is back for our latest Bonds Swim range, along with fellow model, Jay Alvarrez.

The pair hit the beaches of Malibu to model a variety of swim pieces. Shanina sported our latest range of mix and match bikinis, and one-pieces, while Jay tried out our newest collection of Bonds boardies, while he dabbled in a bit of surfing in between takes. Scroll on to see exclusive behind-the-scenes images from the shoot.

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As an iconic Australian brand, we only had to look in our own backyard to find exactly what we needed to create our softest tees to date. Cotton is such an integral part of the Bonds’ business, to be able to source some of the world’s purest and most sustainable cotton was a key win for the design team behind the new range of Home Grown™ tees. With a focus on effortless basics, the Bonds innovation design team honed in on the simple things like elevating the details to tell the next chapter in the Bonds basics story.

 

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Your favourite undies just got an upgrade! Bonds Guyfront undies now include new Bonds Cool™ technology to keep you cool from the inside out. Designed to wick away moisture, our Guyfront range of trunks and briefs will ensure you stay cool and dry where it counts. We chatted to Ben Lalic and Adam Cicchini, the design team behind the range, to get the inside scoop on this exciting new undie development.

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As one of the faces in the girl squad who star in our Mash Up campaign, we sat down with Kat Wu to talk all things individuality and Instagram. One look at her feed and it’s obvious Kat is no ordinary girl. She’s someone who regularly mashes up her look (and food combos) which is why we love her!

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