Style

Your favourite undies just got an upgrade! Bonds Guyfront undies now include new Bonds Cool™ technology to keep you cool from the inside out. Designed to wick away moisture, our Guyfront range of trunks and briefs will ensure you stay cool and dry where it counts. We chatted to Ben Lalic and Adam Cicchini, the design team behind the range, to get the inside scoop on this exciting new undie development.

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As one of the faces in the girl squad who star in our Mash Up campaign, we sat down with Kat Wu to talk all things individuality and Instagram. One look at her feed and it’s obvious Kat is no ordinary girl. She’s someone who regularly mashes up her look (and food combos) which is why we love her!

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Our brand new Home Grown™ cotton tees range for men and women has landed! Having launched on 14th August 2017, our Aussie cotton tees campaign features home grown talent including singer/songwriter Cody Simpson, actress Maia Mitchell, and model Charlee Fraser. Scroll on to read our interview with Cody…

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When tasked with turning up the wow-factor on our women’s undie and bra Mash Up range, the Bonds design team had so much to work with. Inspired by everything from Australia’s sandy beaches to a mad hatter’s garden tea party, nothing was off limits in terms of imagination. Find out what motivated the design team to make a mix and match range like never before.

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