A new home of comfy has arrived! The revamped Bonds flagship store at Doncaster flung open its doors last week to an excited crowd of staff and customers. With something for men, women, kids and baby, the new look Bonds Doncaster store is a one-stop-comfy-shop for undies, socks, bras, trackies, tees, hoodies and so much more! Located on level 1 at Westfield Doncaster, make sure to head in and sign up to our Bonds & Me loyalty program to get 20% off every purchase both in store and online! Scroll on for some photos from our store opening…

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Our love affair with Sarah Ellen continues with our latest Autumn/Winter ’17 collection for women. Not only did Sarah climb aboard a yacht for the shoot, she also had a hand in the overall vision, acting as creative director. When she’s not storming the runways of the world or in front of the camera, she is working on her blog, Perks of Her. Scroll through to see our latest day with bae…

Product featured: Cozi Knits Pullover in New Grey Marle and Hipster Boyleg in Marble Marle.

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A beach babe at heart, Monique Luchterhand is a Bonds designer who brings her own unique vision to an iconic Aussie brand. From her local beach to the Bonds Sydney office, where she unleashes her creativity on a daily basis, we traced Mon’s steps on a typical day in her creative life as part of our inspiring For Aussies by Aussies video series.


> A day in the life of Steen Jones

> A day in the life of Thandi Phoenix

> A day in the life of Tom + Captain



You asked for it. You got it! Introducing My Bonds – a new personalisation service that allows you to customise your Zippys, available exclusively via the Bonds website. At the all-inclusive price of $39.95 (including shipping, excludes all discounts), you can select from over a dozen Zip Wondersuit styles, add your baby’s name or a placement print with the year they were born, in just a few simple steps! Get ready to make it personal!

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For many designers, the opportunity to work on a brand like Bonds can be game changing. For Monique Luchterhand, from the Bonds Innovations team, fashion design was something she was always attracted to even as a young girl. As one of the four creatives we’ve been following in our For Aussies by Aussies video series, we sat down with Mon to ask her what kick-started her passion for design and what Bonds items she can’t live without.

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