She’s an Aussie girl, a global superstar and oh so fancy (but you already knew that!) and now Iggy Azalea is the new face of Bonds. Iggy joins Bonds as we continue to celebrate our 100th birthday with the launch of a brand new basics range.
Born and bred in Sydney, Iggy grew up in New South Wales’ Mullumbimby before moving the U.S. at the age of 16 to pursue her dreams of one day becoming a rap musician. Today, she is one of the world’s most recognisable female rappers, becoming the first artist since The Beatles to rank at number one and two on the charts simultaneously. She is also the fourth solo female rapper ever to top the Hot 100. Not bad for a 24-year-old!
As well as having a loyal music following with her ‘Azaleans,’ Iggy is also known for being a style chameleon who oozes body confidence. As a great role model for women and a long-time fan of Bonds, who grew up wearing Bonds hoodies and undies, Iggy’s down-to-earth attitude makes her the perfect fit for Bonds.
To further mark our 100th birthday, Iggy fronts BONDS100 our new basics range that’s anything but basic. Instantly recognisable, BONDS100 features statement-making monochrome, logo waistbands and eye-popping prints that are sure to liven up any wardrobe. We’ve taken our most-loved styles and revamped them by mixing black-and-white basics with uniquely bold Aussie tropical and wildflower prints. It’s a new era of Bonds and a celebration of #BONDS100.
A pre-release of the BONDS100 range hits stores and online soon. To find out when it drops and is available to shop, sign up to Bonds & Me for all the latest updates.