Get ready for a class in cotton. It was the late 1920s, when Bonds founder, George A. Bond, turned to growing some of the first ever cotton in Australia in New South Wales. By the early 1930s, he’d opened Australia’s first-ever cotton spinning mill in Wentworthville, New South Wales. So, you can see when it comes to cotton, Bonds has history!
When it came to sourcing cotton for our new range of Home Grown™ tees, there was no doubt as to who we’d call upon to help. Since only the purest cotton would do, we teamed up with Cotton Australia to tap into our local cotton farming industry and strengthen our commitment to sustainability. Producing some of the world’s purest cotton, there was no better resource than our Aussie farmers to help us achieve our softest, most colour-saturated tees to date.
All Australian cotton is farmed under a set of standards based on environmental and ethical practices and is fully traceable from farm to store. We met with local Darlington Point farmer, Scott Anderson, to discuss how the Aussie cotton farming industry has evolved over the years and why sourcing local materials is essential to ensuring its future.
Born and bred in Sydney, Charlee Fraser kick-started her modelling career at Sydney Fashion Week. Since then she has gone on to become the first indigenous model to make waves internationally hitting the catwalk for Alexander Wang, Stella McCartney, Lanvin and many more. Now she’s modelling next to Cody Simpson and Aussie actress, Maia Mitchell, for our fresh new Home Grown™ tees campaign. We caught up with Charlee at the photo shoot in between camera takes…
She’s the Aussie actress who’s gone on to star in the hit U.S. TV show, The Fosters, for the past five years. Now, Maia Mitchell is turning to the camera for another reason – as one of the many homegrown ambassadors to star in our new Home Grown™ tees campaign. Appearing alongside Cody Simpson and Charlee Fraser, Maia took a moment out of her busy schedule to chat with us.