Tag: behind the scenes

When it came to who would follow in Miranda Kerr’s giant footsteps from last year’s Bonds Swim campaign, we couldn’t look any further than Bonds girl, Shanina Shaik. The 26-year-old has fronted ads for Bonds before, and has since gone on to cement herself as a powerhouse in the industry, having walked in the Victoria’s Secret Fashion Show a whopping five times! Now she is back for our latest Bonds Swim range, along with fellow model, Jay Alvarrez.

The pair hit the beaches of Malibu to model a variety of swim pieces. Shanina sported our latest range of mix and match bikinis, and one-pieces, while Jay tried out our newest collection of Bonds boardies, while he dabbled in a bit of surfing in between takes. Scroll on to see exclusive behind-the-scenes images from the shoot.

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As an iconic Australian brand, we only had to look in our own backyard to find exactly what we needed to create our softest tees to date. Cotton is such an integral part of the Bonds’ business, to be able to source some of the world’s purest and most sustainable cotton was a key win for the design team behind the new range of Home Grown™ tees. With a focus on effortless basics, the Bonds innovation design team honed in on the simple things like elevating the details to tell the next chapter in the Bonds basics story.

 

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Life as a foot model isn’t all glamour and pedicures. Just ask Pat Rafter, the new foot face of our new socks campaign. Even though we’ve seen his moves on the tennis court, who knew Pat had other moves in him? As these behind-the-scenes videos show, being a foot model is so much more than being a model. Or is it?

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We’re only three months into 2017 and we can already confidently say that Sarah Ellen is having a big year. It’s not hard to see why (hello… that hair, that face, that killer megawatt smile!) The social-media-superstar-modelpreneur has been taking the fashion world by storm in recent months, and now she’s adding Bonds girl to her bulging CV.

Of course, we snuck behind-the-scenes of her AW17 photoshoot to see just how it’s done Sarah Ellen style. Girl crush x 1000! behind-the-scenes of her AW17 photoshoot to see just how it’s done Sarah Ellen style. Girl crush x 1000! 😍

 

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When it came to scouting locations for our A – Z of Summer TV shoot, the answer was simple. Where else but Palm Beach, in Sydney’s Northern Beaches (where they film Home and Away) would provide such a perfect setting to capture our Aussie summer campaign? Three days is all we had to shoot a full alphabet of memorable summer moments. That’s 26 different scenes both indoor and outdoor! Mammoth? Yes. Magical? Absolutely!

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