Almost everyone has heard of a mummy blogger, but more and more dads are jumping on the blogging bandwagon to share their family’s daily lives through the lens of social media. With Father’s Day fast approaching, we reached out to a few of our favourite daddy bloggers to find out how they got started and the lessons they’ve learnt along the way. Meet Brett Hooker from the Instagram account @fifo.dad, a fly-in-fly-out father of two little girls, Lailah and Zaylee.
Ellese Chloe lives and breathes the definition of what it means to “mash it up.” The blogger and social influencer has no qualms about throwing together looks that blend her love of feminine clothing with tough, edgy pieces.
Coordinating her underwear to suit what she’s wearing on any given day is one of Sophie Benbow’s style rules. The blogger and social influencer has zero time for VPL’s (we hear ya, sister!) We caught up with Soph to hear how she likes to mash up her lifestyle from food to fitness to fashion.
If you haven’t heard the name Tash Oakley by now, where have you been? Jks! The blogger and influencer with a social following that ventures into the eye-watering millions (yes, millions!) is renowned for living in her bikini and globe-trotting with her equally Insta-famous boyfriend, Giles Souteyrand. As someone who knows her body and her style (think beachy chic meets high fashion) we couldn’t think of a better babe to don our new Mash Up undies and bra range. We caught Tash in between trips to find out how she likes to spend her downtime and her best tips for taking Insta-worthy selfies.
As a busy mama, photographer, illustrator (have you checked out her amazing work on Instagram yet?) Thu Pham knows a thing or two about navigating a jungle. Which is why we were quick to send her, and her adorable toddler, Banksii, our latest Disney range, The Jungle Book.