As it’s our 100th birthday this year, so you’ll excuse us if we get a bit misty-eyed for a moment while we pay tribute to the last 100 years using our iconic Chesty – the singlet that kicked off this crazy, amazing Bonds ride. The Chesty, or the Men’s Athletic Singlet, as it was originally known, has been a Bonds staple for nearly a century. From covering the bod of Charles Kingsford Smith to decking out Paul Mercurio in Strictly Ballroom – the Chesty has been there for it all.
In case you missed the memo, this year is Bonds’ 100th birthday. As in 1-0-0… uh-huh EPIC! As well as a brand new range of revamped basics in bold monochromes and eye-popping floral prints, and our new ambassador Iggy Azalea, we’re also celebrating with a cracking new 100th birthday campaign.
We’re not 100 years old; we’re a 100 years young. To celebrate this, we’re getting the party started with one big, bold dance party featuring Bonds wearers of all ages – all adding up to 100! Whether it’s 5 x 20-year-olds, 20 x 5-year-olds, 4 x 25-year-olds, 200 x 6-month olds, a 75 year-old + a 25-year-old or a 99-year-old + 1-year-old it all equals 100!
We think you’ll agree that a revamped range of Bonds icons needs a pumping soundtrack. How about a killer remixed version of ‘What You Need’ by the Aussie rockers, INXS? Too good! Check out our latest TV ad, below. We dare you not to move to this one!
Fewer things in life are as exciting as a holiday. But what about an unforgettable family holiday? To celebrate our 100th birthday, we’re giving one lucky Big W customer the chance to win an unforgettable family trip by choosing from one of 100 epic holiday experiences. And when we say epic, we mean EPIC!
In case you’ve been hiding under a rock lately, you may have missed the news that this year Bonds is celebrating its 100th birthday. Yep, it’s a biggie. And while we’re all about looking towards the future, it’s always nice to take a moment to look back at how far we’ve come. It’s comforting; just like a warm hug from your mum, or cup of tea, or a Snuggie.