Tag: Bonds Ambassador

Our love affair with Sarah Ellen continues with our latest Autumn/Winter ’17 collection for women. Not only did Sarah climb aboard a yacht for the shoot, she also had a hand in the overall vision, acting as creative director. When she’s not storming the runways of the world or in front of the camera, she is working on her blog, Perks of Her. Scroll through to see our latest day with bae…

Product featured: Cozi Knits Pullover in New Grey Marle and Hipster Boyleg in Marble Marle.

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Life as a foot model isn’t all glamour and pedicures. Just ask Pat Rafter, the new foot face of our new socks campaign. Even though we’ve seen his moves on the tennis court, who knew Pat had other moves in him? As these behind-the-scenes videos show, being a foot model is so much more than being a model. Or is it?

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Did you know that Bonds is home to Australia’s favourite sock? It seems you guys can’t get enough of our Logo Sock, which has become a must-have for Aussie families from the littlest to the biggest kids. They’re also a favourite in the Pat Rafter household, which is why we asked our old mate back to be the new face (or feet, rather) of our latest socks campaign. Only it seems his agent forgot to tell him one little detail…

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We’re only three months into 2017 and we can already confidently say that Sarah Ellen is having a big year. It’s not hard to see why (hello… that hair, that face, that killer megawatt smile!) The social-media-superstar-modelpreneur has been taking the fashion world by storm in recent months, and now she’s adding Bonds girl to her bulging CV.

Of course, we snuck behind-the-scenes of her AW17 photoshoot to see just how it’s done Sarah Ellen style. Girl crush x 1000! behind-the-scenes of her AW17 photoshoot to see just how it’s done Sarah Ellen style. Girl crush x 1000! 😍


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In case you missed the memo, Sarah Ellen is the fresh face of our new women’s Autumn/Winter 2017 range. The social superbabe, with a serious following of fans, first came to our attention with her dancing eyebrows YouTube video which went viral in 2013. Now, she’s fronting the same brand she’s been wearing since she was old enough to dress herself!

Read our interview with Sarah here.

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