Tag: Bonds Baby

It’s a fresh new year which means a fresh opportunity to enter your bub into Bonds Baby Search 2017. Cue the streamers! We’re so excited to bring you this year’s Baby Search, which officially opens at 12pm (AEDT) on Wednesday 15th February 2017 – mark your calendars. It’s so thrilling to see the next crop of little cuties who could become future Bonds stars, like last year’s Wonder Bub winner, Brooklyn. What a huge year he’s had! If you haven’t read our recent interview with Brooklyn’s mum, have a peek over here.


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It’s a new year, which means a sparkling new edition of our online magazine, The Brief – woop! We’re kicking off 2017 in style with a beautiful new AW17 lookbook for adults, kids and baby which explores the idea of being free. We also take a look back at last year’s Baby Search major winner, Brooklyn and catch up with our #WINBondsStyle winner to chat Bonds basics. Keen to know what else is in this issue? Scroll on…


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It’s been an epic year for Brooklyn, the little cutie who was named our Baby Search Wonder Bub for 2016. From nearly 60,000 entries, Brooklyn was awarded our biggest prize ever – the chance to star in a Bonds TV ad. And boy did he, plus soooo much more! We caught up with Alyssa, Brooklyn’s mum, to find out what the past year has been like.


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‘Tis the season of giving, and at Bonds we’re aiming to give back to those families who may have had rough time of it lately. Families who have been affected by childhood heart disease (CHD). This Christmas, we’re teaming up with the workers at HeartKids, Australia’s only national organisation to fund medical research into childhood heart disease and support kids living with heart disease.

HeartKids offers support and information for affected families, raises awareness and drives world class research into the causes, treatment and management of CHD to improve the lives of ‘heart kids’ and their families. They also have representatives at all major children’s hospitals providing advice, information and support where it’s needed. In the last 12 months alone, they have helped over 10,000 families across the country.


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