Tag: bonds campaign

Summer holidays might mean downtime for some but not if you’re a footy star with a brand new puppy. Dustin Martin joins the Bonds family as our brand new men’s undie ambassador and boy, are we keeping him on his toes? When Killer the dog escapes, it’s Dustin Martin who’s on the chase! But has he forgotten something? Run, Dusty, run! 

Read our interview with Dusty here > Explore our latest men’s range >

 

We’re “dusting” off 2017 and kicking off the new year by announcing that footy superstar Dustin Martin, has joined the Bonds family as our newest men’s ambassador. We are beyond thrilled to have Dusty on board to be the face of our latest men’s undie range. He was a good sport when it came to getting his kit off for the cameras (no easy feat, believe us!) and his authentic, funny and down-to-earth attitude is a great fit for us! We sat down between takes to chat with the man himself about everything from his childhood to his newfound cheer squad (e.g. the entire population of Melbourne!)

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When it came to who would follow in Miranda Kerr’s giant footsteps from last year’s Bonds Swim campaign, we couldn’t look any further than Bonds girl, Shanina Shaik. The 26-year-old has fronted ads for Bonds before, and has since gone on to cement herself as a powerhouse in the industry, having walked in the Victoria’s Secret Fashion Show a whopping five times! Now she is back for our latest Bonds Swim range, along with fellow model, Jay Alvarrez.

The pair hit the beaches of Malibu to model a variety of swim pieces. Shanina sported our latest range of mix and match bikinis, and one-pieces, while Jay tried out our newest collection of Bonds boardies, while he dabbled in a bit of surfing in between takes. Scroll on to see exclusive behind-the-scenes images from the shoot.

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Bonds socks are Australia’s favourite for a reason. We don’t mean to brag, but you guys can’t get enough of our Logo socks and it’s easy to see why. Our socks are jam-packed with awesome features to keep your tootsies in first class comfort. We’ve worked hard to perfect our bestselling socks, which come in shapes and sizes to suit the whole family. Here are just a few reasons to try ’em out…

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Life as a foot model isn’t all glamour and pedicures. Just ask Pat Rafter, the new foot face of our new socks campaign. Even though we’ve seen his moves on the tennis court, who knew Pat had other moves in him? As these behind-the-scenes videos show, being a foot model is so much more than being a model. Or is it?

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