Using some of her favourite trends and places as inspiration, Adriana Perri of Le Blonde Fox, recently styled up our new Home Grown™ Tees range, proving there is more than one way to wear a trusty T-shirt. (Spoiler alert: all it takes is a few added extras!)
She’s been dubbed the “next big thing” by Vogue and now Nicole Millar is joining the awesome ambassador foursome as the face of our new Home Grown™ Tee range. The Aussie indie singer first rose to fame in 2014, when she featured on the Peking Duck track, “High,” which went on to win an ARIA Award and reach number two on Triple J’s Hottest 100. As a star on the rise, we couldn’t think of a better ambassador to round out our tribe of home grown talent. We caught up with Nicole, fresh from her Vogue Fashion’s Night Out Bonds store appearance, to find out which style of tee style rocks her world.
When it came to sourcing cotton for our new range of Home Grown™ tees, there was no doubt as to who we’d call upon to help. Since only the purest cotton would do, we teamed up with Cotton Australia to tap into our local cotton farming industry and strengthen our commitment to sustainability. Producing some of the world’s purest cotton, there was no better resource than our Aussie farmers to help us achieve our softest, most colour-saturated tees to date.
All Australian cotton is farmed under a set of standards based on environmental and ethical practices and is fully traceable from farm to store. We met with local Darlington Point farmer, Scott Anderson, to discuss how the Aussie cotton farming industry has evolved over the years and why sourcing local materials is essential to ensuring its future.
As an iconic Australian brand, we only had to look in our own backyard to find exactly what we needed to create our softest tees to date. Cotton is such an integral part of the Bonds’ business, to be able to source some of the world’s purest and most sustainable cotton was a key win for the design team behind the new range of Home Grown™ tees. With a focus on effortless basics, the Bonds innovation design team honed in on the simple things like elevating the details to tell the next chapter in the Bonds basics story.