Tag: bonds trunks

You may know him for his bold, colourful street art murals, but you’ve never quite seen Steen Jones like this before. The fearless freelance artist has fused his love of graffiti-inspired art with a feel-good fit via his first-ever men’s underwear collection for Bonds. As someone whose work we’ve long admired (Steen featured in our recent ‘For Aussies By Aussies’ video series) the opportunity to collaborate with an artist as unique and progressive as Steen was one we jumped at!

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Socks and jocks may seem like a foolproof Father’s Day gift, but we promise these jocks really will wow Dad in more ways than one. Made from Bonds Cool™ technology, our new men’s Guyfront Trunks are designed to wick away moisture to ensure he stays dry and cool where it counts. He’ll literally feel like a new man every day in a fresh pair of undies designed to keep him feeling fresh.

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It’s not just mums who find the suddenness of parenthood a confusing, tiring and emotionally-turbulent time. Going from dude to dad is also a big adjustment – often in the waistband area. Forget what you’ve seen splashed across TMZ or the Daily Mail. Those images of a topless David Beckham jogging post-baby, without an ounce of love handle, isn’t what you see behind the closed doors of the average man’s bathroom. For many dads the reality is they don’t bounce back after childbirth. Why else has the term Dad Bod been invented?

That’s why this Father’s Day we’re asking you to really think of fathers.

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