Tag: Bonds Underwear

You’re probably a bloke who hasn’t bought a pair of undies in… well… ever, preferring instead to wear each pair until they’re threadbare and only being held together by a shred of fabric and sheer luck. You’re probably the kind of guy who waits all year for their annual socks and jocks top-up from your better half (or Mum) at Christmas. Heck, you might even be the dude that doesn’t wear undies at all. Bro, seriously?


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The sun is shining, the birds are chirping, spring has finally arrived people – get excited! And what better reason than a new season to take a long hard look at your wardrobe and get real. A spring clean is the perfect excuse to hit refresh on your wardrobe and chuck those items that you haven’t worn in forever. The rule of thumb is: if you haven’t worn it in the past 12 months or aren’t planning to wear it anytime soon, ditch it!



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The 2010s signalled a new era for Bonds in so many ways, with the opening of the first standalone Bonds stores as well as our online store. We also expanded our reach by delivering into the overseas market and brought Aussie actress Rachael Taylor on board to be our new ambassador.


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In the fashion stakes, the early Nineties were all about grungey flannel shirts, Doc Martens and oversized cardigans. But by the mid-Nineties, our love of denim had reached new heights with acid wash, overalls and double denim doing the rounds, thanks to TV shows such as Beverly Hills 90210 and Friends.


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