Tag: Bonds Undies

You may know him for his bold, colourful street art murals, but you’ve never quite seen Steen Jones like this before. The fearless freelance artist has fused his love of graffiti-inspired art with a feel-good fit via his first-ever men’s underwear collection for Bonds. As someone whose work we’ve long admired (Steen featured in our recent ‘For Aussies By Aussies’ video series) the opportunity to collaborate with an artist as unique and progressive as Steen was one we jumped at!

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Steen Jones is certainly no stranger to Bonds. Earlier this year, he featured in our For Aussies By Aussies video series, which captured the passions and pursuits of four creative Australians. Now, he’s back with his very own men’s undie capsule range for Bonds!

The collaboration, a first for the Bonds men’s underwear team, offered an opportunity to step outside the norm to create a bespoke four-piece collection fusing Steen’s love of bold tattoo graphics with the fit and fabric of the Fit Trunk franchise. Here, Bonds men’s designer, Ben Lalic, discusses the in’s and out’s of partnership from start to finish…

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Rounding out the Charlie’s Angels-esque trio that star in our new Mash Up women’s undie campaign is Ciara Dunne. We caught up with the cool girl to get the lowdown on everything from how she expresses her individuality to her love of drag (YASSS!) Click on to read our Q&A with Ciara…

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