Tag: Bonds Undies

Besides the obvious (hello comfy new undies!) it’s every kid’s job to make sure Dad feels awesome this Father’s Day. We’re not talking grand gestures here (by all means, go for it!) we’re talking about making a few simple shifts so he can enjoy his special day.

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This year, we’re urging you to think of fathers on Sunday 4th September. That means making dad feel as comfortable as possible. What better way to do that than by giving him something comfy to get around in? Parenting might be its own reward, but let’s not forget dear old dad this Father’s Day. Instead get him something he could really do with like a break or, better yet, one of these awesome Father’s Day gifts.

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Be a mermaid and make waves with our new range of #needwantnow Collectable undie prints. Inspired by those mysterious and magical creatures that lurk beneath the crystal waters, our new release of underwear prints will instantly turn you into a mermaid who lives on the land.

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It’s not just mums who find the suddenness of parenthood a confusing, tiring and emotionally-turbulent time. Going from dude to dad is also a big adjustment – often in the waistband area. Forget what you’ve seen splashed across TMZ or the Daily Mail. Those images of a topless David Beckham jogging post-baby, without an ounce of love handle, isn’t what you see behind the closed doors of the average man’s bathroom. For many dads the reality is they don’t bounce back after childbirth. Why else has the term Dad Bod been invented?

That’s why this Father’s Day we’re asking you to really think of fathers.

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This season we’re taking inspo from the runway with our new broderie anglaise lace, perfect for every boho babe! Get the look with pops of stretchy, soft broderie lace in bright pop colours and monochrome basics with our signature Bonds waistband. Check out the range below and shop it just in time for festival season!

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