The 2010s signalled a new era for Bonds in so many ways, with the opening of the first standalone Bonds stores as well as our online store. We also expanded our reach by delivering into the overseas market and brought Aussie actress Rachael Taylor on board to be our new ambassador.
The Noughties at Bonds was all about the Olympics, as we became the official uniform provider for the 2000 Sydney Olympics. As the country’s largest uniform issue since World War II, a million volunteers decked out in Bonds.
In the fashion stakes, the early Nineties were all about grungey flannel shirts, Doc Martens and oversized cardigans. But by the mid-Nineties, our love of denim had reached new heights with acid wash, overalls and double denim doing the rounds, thanks to TV shows such as Beverly Hills 90210 and Friends.
Fashion was never bigger or bolder than in the Eighties. From Cyndi Lauper punk-inspired lace creations to shoulder pads and teased hair, the looks were far ranging and far out! Whether it was Madonna, Miami Vice or Michael Jackson that inspired your style, the ‘80s had it all. This decade also saw people across the world embrace a new era of entertainment – video games, and more importantly, Tetris.
In the 1970s, while John Lennon encouraged us all to ‘Imagine,’ Bonds reinvented itself by bringing bikini brief lines down. The early ‘70s may have belonged to the hippies, but the late ‘70s was all about disco.