Tag: new season

In May, it was announced that our newest Bonds blogger is Sophie Benbow. Not only did she become our new brand ambassador, she was also named the winner of Rising Social Star’s fashion category!

So who is Sophie? Well, she’s a true advocate for all things health and wellbeing. As a passionate foodie, she shares everything from her favourite recipes to her fitness regime all on her blog and via Instagram, where you can find her at @sophieluxe.

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For Sophie’s first assignment, we sent her out in our women’s Bonds Sport range to road test three must-try fitness classes that have been attracting loads of buzz lately. Scroll on to see what she thought of each of these classes…

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Indulge us while we take a moment to appreciate just how FREAKING cute this concept is. Imagine this: you’re strolling the pavement with your cutie patootie strapped in their pram, latte in hand, when someone stops you in your tracks to admire your activewear outfit.  “Oh, this old thing?” you say, while inside you’re high-fiving yourself like the boss you are, “it’s Bonds Sport.”

The stranger smiles approvingly before noticing the little gurgler grinning up at them. “How adorable!” they coo. That’s when you decide to unclip your little one from the pram to reveal the MOTHER of all reveals – your bub is wearing Bonds Sport in the same matching print as you! …Cue ALL the awws and ahhs and omgs!

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Issue three of our online mag, The Brief, has sprung into the world ready to be devoured. Introducing our brand new Bonds Sport range – now available for women, men and baby. YES, we said baby! We also asked our Rising Social Star, Sophie Benbow, to put our new Bonds Sport range to the test. She’s done all the hard work and tested three popular fitness classes that have us buzzing. What else is in our latest issue? Scroll on!

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Explore Now >

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Are you currently a member of the bomber jacket squad? Then take it from us, you soon will be. This popular ath-fash trend isn’t a new or breakthrough style, but it’s one that keeps cropping up wherever we turn. Literally, it’s EVERYWHERE. What was once exclusively worn by military pilots has become an athleisure staple amongst wardrobes worldwide.

Say hello to the Bonds Pop Ribs Bomber, the new sporty addition your wardrobe is craving right this minute.

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