Tag: think of fathers

Besides the obvious (hello comfy new undies!) it’s every kid’s job to make sure Dad feels awesome this Father’s Day. We’re not talking grand gestures here (by all means, go for it!) we’re talking about making a few simple shifts so he can enjoy his special day.

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This year, we’re urging you to think of fathers on Sunday 4th September. That means making dad feel as comfortable as possible. What better way to do that than by giving him something comfy to get around in? Parenting might be its own reward, but let’s not forget dear old dad this Father’s Day. Instead get him something he could really do with like a break or, better yet, one of these awesome Father’s Day gifts.

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It’s not just mums who find the suddenness of parenthood a confusing, tiring and emotionally-turbulent time. Going from dude to dad is also a big adjustment – often in the waistband area. Forget what you’ve seen splashed across TMZ or the Daily Mail. Those images of a topless David Beckham jogging post-baby, without an ounce of love handle, isn’t what you see behind the closed doors of the average man’s bathroom. For many dads the reality is they don’t bounce back after childbirth. Why else has the term Dad Bod been invented?

That’s why this Father’s Day we’re asking you to really think of fathers.

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