Tag: tv ad

Life as a foot model isn’t all glamour and pedicures. Just ask Pat Rafter, the new foot face of our new socks campaign. Even though we’ve seen his moves on the tennis court, who knew Pat had other moves in him? As these behind-the-scenes videos show, being a foot model is so much more than being a model. Or is it?

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When it came to scouting locations for our A – Z of Summer TV shoot, the answer was simple. Where else but Palm Beach, in Sydney’s Northern Beaches (where they film Home and Away) would provide such a perfect setting to capture our Aussie summer campaign? Three days is all we had to shoot a full alphabet of memorable summer moments. That’s 26 different scenes both indoor and outdoor! Mammoth? Yes. Magical? Absolutely!


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Are you ready for it? Because we sure as sugar plums are! Another Bonds Baby Search is fast on the approach and we are majorly beside ourselves. Why? Because this year’s Baby Search is epic. And when we say epic, we actually mean EPIC! For starters, it’s our 12th Baby Search in a row, which is just mind-blowing. Not only that, this year we’ve thrown open the prize cupboard door to dig out our biggest prize ever!


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100 years young, still having fun.

In case you missed the memo, this year is Bonds’ 100th birthday. As in 1-0-0… uh-huh EPIC! As well as a brand new range of revamped basics in bold monochromes and eye-popping floral prints, and our new ambassador Iggy Azalea, we’re also celebrating with a cracking new 100th birthday campaign.

We’re not 100 years old; we’re a 100 years young. To celebrate this, we’re getting the party started with one big, bold dance party featuring Bonds wearers of all ages – all adding up to 100! Whether it’s 5 x 20-year-olds, 20 x 5-year-olds, 4 x 25-year-olds, 200 x 6-month olds, a 75 year-old + a 25-year-old or a 99-year-old + 1-year-old it all equals 100!

We think you’ll agree that a revamped range of Bonds icons needs a pumping soundtrack. How about a killer remixed version of ‘What You Need’ by the Aussie rockers, INXS? Too good! Check out our latest TV ad, below. We dare you not to move to this one!

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