When it came to sourcing cotton for our new range of Home Grown™ tees, there was no doubt as to who we’d call upon to help. Since only the purest cotton would do, we teamed up with Cotton Australia to tap into our local cotton farming industry and strengthen our commitment to sustainability. Producing some of the world’s purest cotton, there was no better resource than our Aussie farmers to help us achieve our softest, most colour-saturated tees to date.
All Australian cotton is farmed under a set of standards based on environmental and ethical practices and is fully traceable from farm to store. We met with local Darlington Point farmer, Scott Anderson, to discuss how the Aussie cotton farming industry has evolved over the years and why sourcing local materials is essential to ensuring its future.