We’ve set our sights on world domination as our Aussie Bonds beauty Rachael Taylor braves the skies of London town in a striking new outdoor billboard campaign.
Plus we want to treat one readers loved one in the UK to a Bonds pack.
We never take for granted being Australia’s most-loved heritage brands, reaching households in almost every corner of the nation for loads of decades.
But we thought it was the bloody right time some other good folk around the world could enjoy the sheer comfort of Bonds undies and clothing like we do in the mother country.
That’s why we’ve set our sights on world domination as our Aussie Bonds beauty Rachael Taylor (Transformers, Red Dog, Charlie Angles, Park Avenue 666 and Bonds) braves the skies of London town in a striking new outdoor billboard campaign.
What does Rach have to say for us? Simply…
Sound familiar? This cheeky campaign revisits an original iconic ad by Wonderbra featuring Eva Herzigova back in 1994 which quickly cemented its position in the advertising hall of fame.
As a homage to the original ad’s brilliance, we’re hoping our new Aussie version isnt the root of quite so many car accidents by smitten male drivers like it was ten years ago.
The billboards will run for 2 weeks from 25th March taking over three iconic London locations including Chelsea Yacht Club, Kensington High Street and Finchley Road, so tell your UK counterparts to keep a look out!
As well as shipping direct to the UK from bonds.com.au, Bonds is now available at John Lewis.
Want to treat someone you know living in the UK with a Bonds taster pack worth $200? Comment below in 25 words or less why you think they’d love it and we’ll post it to them.
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